Glass bottle set to sparkle

Australia – Growth in the cider category in the Australian market is a development that glass packaging manufacturer Owens-Illinois (O-I) is hoping to take advantage of with the release of its new 375ml antique green glass sparkling bottle, targeted at both the cider and sparkling wine segments of the alcoholic beverage market.

Manufactured at O-I Adelaide, South Australia plant, the new bottle joins O-I existing 500 ml and 750 ml sparkling bottles, enabling brand owners to create consistent presentation across multiple size offerings. Maria Armstrong, segment marketing manager of wine for O-I Australia, said the new size will appeal to consumers in the lead-up to end-of-year celebrations and the warmer summer months.

Our new 375 ml sparkling bottle has been introduced to allow winemakers to gain access to different price-points and drinking occasions with a consistent look across sizes, said Armstrong. “As well as sparkling wines, the new bottle provides a unique glass packaging option for ciders as this segment continues to grow in popularity.” The 375 ml sparkling bottle is available in a cork mouth finish and is standard 7 gas volume rated.

Editor Note Total retail sales of beverages in Australia in 2010 showed a decline for the first time since 2006, but the cider category is bucking this trend according to a recent Neilsen report (2011 Nielsen Wider Beverage Report), which noted cider as the fastest growing alcohol category in Australia. In the mainstream cider sector, Foster’s owned CUB (Carlton United Brewers) brands Strongbow and Bulmers experienced a 10 per cent growth in sales in the year to June 2011. The craft cider category is also on the up and, following the trend set by craft beers, novelty variants are being launched with quirky branding and unusual names like Dirty Granny from the brewer Matilda Bay.